This is another guest post from Alan Rodgers
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On another service, my friend, Nancy Etchemendy, made a very interesting response to my last post. This is a response to her.
I think you're missing something something important. Distribution is mutable -- nothing that was big enough to be a rule of distribution has lasted more than 15 years, in my observation. And to understand what we've got now, it's pretty much necessary to understand what came before it.
Turn the clock back.
In 1930, there were two separate distribution systems in this country, for two different sorts of written products:
One handled newspapers and magazines.
One handled hardcover books, and a few odd things like Penguin paperbacks, that were basically sold just like the hardcovers.
Somewhere between 1940 and 1950 (remember, WWII is in there, which did a lot of weird things) somebody looked up and said, gee, I could publish books with soft covers and distribute them just like magazines! -- And boy, was that true. Books did so well that they pretty well obliterated the pulp magazine that had dominated that arm of the distribution network for generations.
How long it took paperbacks to also be stocked in bookstores, I can't say, but it was fast enough that I never heard of it happening; that's to say, nobody I know remembers a paperback that bookstores couldn't easily order.
Still, bookstores weren't the point with rack-sized paperbacks, not at first. Wholesale distribution was. They used to get wholesale numbers that you and I can't imagine.
Then the chains came on-line in the 1970s, and suddenly people were buying their books from them, and they ordered through the bookstore distribution network -- they were bookstores, of course.
Then, in the early 90s, somebody invented the superstore. That blew away the chain-bookstore stores, to a large extent, and lots and lots of competing bookstores all over the country.
And over the next decade, the superstores realized that kids' books were best handled in a walled-off (or nearly walled-off) section of the store -- almost a store within the store.
That pulled the kids mostly out of the SF section. And left the people still selling work there -- in, well, an odd position. It's certainly wrecked a lot of careers. I don't think that, say, my friend David Brin realizes to this day what his problem is -- and I don't think he'd be comfortable writing for editors who have to tell sales reps who have to tell the people who order the books when he does something potty mouthed.
But that's where the people who order his books have gone.
There've been shifts and changes to genres and sorts of books (adult, non-bestselling horror is still trying to figure out how to recover from the near-destruction of the wholesale distribution network: horror is a wholesale product -- that is, it does well in the few newsstands and drugstores that still have wholesale book racks, but really doesn't belong in that labelled horror section in the superstores . . . it's more the sort of thing you buy on impulse than by going and looking for it) all throughout the process I describe.
YA was down to tiny numbers in 1990.
It's doing peachy now that it's got stores of its own all over America.
So, to your point, Nancy: yeah, the SF sections are going away. Or, at least, they'll soon be moving so little that they'll be seriously curtailed.
Is the basic impulse toward fantastic fiction going away? -- No, of course not. It's just mutating into greasy kid stuff.